Private Equity · Hospitality Development · Asset Management
Bluestone Equities Group acquires, repositions, and maximizes undervalued hospitality assets. Three decades of conviction investing across nationally branded properties.
Who We Are
Founded in 1996, Bluestone Equities Group operates at the intersection of institutional capital, hospitality expertise, and hands-on development capability. We identify undermanaged, well-located assets — and transform them.
Our principals bring over three decades of direct hotel ownership, franchise brand relationships, and operational management experience across the full investment lifecycle — from acquisition through profitable disposition.
"We invest with conviction across every market cycle — acquiring what others overlook, managing what others cannot."— Dae In Kim, Chairman & Lead Sponsor
What We Do
Conservative underwriting. Disciplined deal criteria. Contingency planning and exit strategies defined at close. Flexible and creative deal structuring across full-service, select-service, and resort assets.
Hands-on development from concept through completion. Brand standard compliance, PIP execution, and value-add capital programs — driving NOI improvement and long-term asset appreciation.
Active, performance-driven asset management. Revenue management programs, yield optimization, and P&L oversight. A veteran management team with direct brand relationships.
Optimal capital structure and favorable debt terms. Institutional and family office relationships. Quarterly distributions proportionate to equity share. Full principal co-investment in every transaction.
Case Study · Los Angeles
Norwalk / Los Angeles, CA · 172 Keys
Acquired as a distressed full-service asset in the Los Angeles market, this Hilton-branded property was transformed through targeted capital investment, brand standard reinstatement, and hands-on revenue management — delivering one of Bluestone's highest-returning outcomes.
Case Study · Laguna Beach
Laguna Beach, CA · 66 Keys
A trophy coastal asset in one of California's most sought-after markets. Bluestone acquired this ocean-view spa property and executed a comprehensive repositioning — driving double-digit ADR growth and exceptional returns. A landmark example of what disciplined hospitality management delivers.
Track Record
Over $50M in debt secured across a diverse portfolio of nationally branded properties — achieving 80%+ average occupancy at stabilization across the portfolio.
DoubleTree by Hilton
Norwalk / Los Angeles, CA
Laguna Brisas Spa Hotel
Laguna Beach, CA
Crowne Plaza Hotel
Toledo, OH
Marriott Hotel & Resort
Los Angeles, CA
| Property | Brand | Location | Keys | Period |
|---|---|---|---|---|
| Marriott Hotel & Resort | Marriott | Los Angeles, CA | 172 | 2006 – 2010 |
| DoubleTree by Hilton | Hilton | Norwalk / Los Angeles, CA | 172 | 2006 – 2010 |
| Best Western Laguna Brisas Spa | Best Western | Laguna Beach, CA | 66 | 2005 – 2009 |
| Crowne Plaza Hotel | IHG | Toledo, OH | 241 | 2004 – 2009 |
| Holiday Inn Express | IHG | Moreno Valley, CA | 153 | 2003 – 2007 |
| Comfort Inn | Choice Hotels | Escondido / San Diego, CA | 99 | 2007 – 2012 |
| Howard Johnson | Wyndham | Norco, CA | — | Historical |
| Little Rock Shopping Center | Retail | Little Rock, AR | — | Historical |
Our Approach
Since we began investing in hospitality over three decades ago, our portfolio has expanded our ability to provide practical, battle-tested solutions. We have navigated successfully through financial crises, pandemics, and cycles of disruption — emerging stronger each time.
Acquire undermanaged, well-located assets. Build businesses that manage underlying properties and maximize their value through best-in-class management practices.
Develop and stabilize hotels with long-term investment horizons and moderate leverage. Unlock additional value through focused asset management and targeted top-line growth programs.
Post-stabilization, sell assets at peak valuation and return capital plus profit distributions to partners and investors — proportionate to equity share.
Leadership
Our principals bring deep domain expertise across hotel ownership, capital markets, and operations — a combined track record spanning three decades and every major market cycle.
Chairman & Lead Sponsor
President
Chief Operating Officer
Current Investment Opportunity
Korea's First Ultra-Luxury Private Island Resort
Goheung, Jeollanam-do · South Korea
Two privately owned islands — 159,000 sqm — operating as one of 6 inaugural Accor Emblems Collection properties globally. Designed by AW² Architecture, Paris. Korea's first and only internationally branded ultra-luxury private island destination.
Past performance is not indicative of future results. All projections are forward-looking estimates. This does not constitute an offer to sell securities.
Get In Touch
We work with a select group of institutional investors, family offices, and accredited partners. If you are interested in learning more about our current or future opportunities, we welcome the conversation.
